Chapter 19. Final Thoughts


You can only predict things after they’ve happened.

 --Eugene Ionesco

Despite a few stumbles, the future is bright for e-commerce. The 20th Century, shaped by the Industrial Revolution, became the age of the automobile and the television. The 21st Century, shaped by the Technological Revolution, is the age of globalization. The Internet massively impacts all aspects of business. In the 21st century, e-business is no longer an option for businesses; it is a necessity.

Today, e-commerce is an ever-expanding consumer industry. For an e-commerce site to succeed it must understand its customers’ mindset. Although price is always an issue, it is rarely the primary motivator for buying a product online. Customers are looking ...

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