The Conversion Code

Index

A

1. Adobe
2. AdRoll
3. Ads Manager (Facebook)
4. AdStage
5. “Alert” boxes
6. “Alex Wang Strategy,”
7. Analytics. See Metrics
8. “Anatomy of a Perfect Landing Page” (Kissmetrics)
9. Appointments. See Creating appointments
10. ARC (Acknowledging question, Responding, Close)
11. ARP (Acknowledge, Respond, Pivot)
12. Assessment, including on web site
13. Attention, advertising and,
14. Audience
    1. for Facebook marketing
    2. retargeting
15. Author, contact information of
16. Average time on site
17. AWeber

B

1. Banner advertisements
2. BetterVoice
3. “Big data,”
4. Blogging
   1. including blog links in email
   2. linking to other blogs
   3. on other platforms
5. Body language
6. Boosted Post (Facebook advertisement type)
7. Brevity, of email messages
8. BrightEdge Technologies
9. Budget, for Facebook advertising
10. Bulk texting
11. Bumpers, for podcasts
12. Buttons, clickable
13. Buzzsumo.com

C

1. C³ (Capturing leads, Creating appointments, Closing sales) formula, defined. See also Capturing leads; Closing sales; Creating appointments
2. Calls
   1. first minute of
   2. optimal number of
   3. phone call importance for generating appointments
   4. timing of
   5. See also Creating appointments
3. Call to action
   1. bumpers for podcasts
   2. curation and,
   3. Curaytor contact information
   4. Facebook comments versus likes
   5. importance of
   6. on websites
   7. on websites, landing pages
   8. See also Traffic referral
4. Capturing leads
   1. C³ (Capturing leads, Creating appointments, Closing sales) formula, defined
   2. identifying best leads for appointments (See also Creating appointments)
   3. Marketer’s Creed
   4. optimizing content for
   5. with websites
   6. See also Blogging; ...