December 2013
Intermediate to advanced
208 pages
8h 16m
English
book
The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
by Linden Brown, Christopher Brown
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Chapter 4
Relentless Positioning
Only the paranoid survive.
—Andy Grove, former CEO, Intel
Ben Wignall, former owner of the Tasmanian firm Blue Banner Pickles, used to get a lot of customer complaints. Each time Ben’s response would be the same—he raised his prices.
The complaints were from supermarkets that were not able to get enough stock of the famous (in Tasmania) pickled onion brand. Ben figured that if he raised the price, it would dampen down demand and the complaints would disappear. He was right—and the results were profitable. Blue Banner had 90 percent of the Tasmanian market for pickled onions—a virtual monopoly—and, like other monopolies, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.