Appendix D. Sample Observer Form

Participant ID:






Time started:


Time ended: _________________

Tallies (make a mark for each incident)

Sample Observer Form


Could not figure out what to do next for more than 30 seconds

Was visibly lost in the Web site

Was visibly frustrated with the Web site

Said something clearly negative about the Web site

Said something clearly positive about the Web site

Cursed out loud

Other: ____________________________________________

Other: ____________________________________________

Tasks Completed (mark whether successfully completed or not)

Site A

Site B


  1. Find the Web site’s privacy ...

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