Chapter E. Building Trust and Credibility

Trust and credibility are essential to establishing a relationship with customers. Without them, people have no reason to believe (or purchase) anything on your Web site. This pattern group gives an overview of issues related to trust and credibility.

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Site Branding

MSN uses color, layout, fonts, and its logo consistently throughout its site to reinforce its brand.

Figure E1.1. MSN uses color, layout, fonts, and its logo consistently throughout its site to reinforce its brand.

Background

In all ...

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