Chapter E. Building Trust and Credibility

Trust and credibility are essential to establishing a relationship with customers. Without them, people have no reason to believe (or purchase) anything on your Web site. This pattern group gives an overview of issues related to trust and credibility.

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E1

SITE BRANDING

E2

E-MAIL SUBSCRIPTIONS

E3

FAIR INFORMATION PRACTICES

E4

PRIVACY POLICY

E5

ABOUT US

E6

SECURE CONNECTIONS

E7

E-MAIL NOTIFICATIONS

E8

PRIVACY PREFERENCES

E9

PREVENTING PHISHING SCAMS

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Site Branding

MSN uses color, layout, fonts, and its logo consistently throughout its site to reinforce its brand.

Figure E1.1. MSN uses color, layout, fonts, and its logo consistently throughout its site to reinforce its brand.

Background

In all ...

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