Chapter G. Advanced E-Commerce

Pattern Group F (Basic E-Commerce) established the basic framework for e-commerce. This pattern group discusses advanced and optional features that you may wish to include on your site, such as promoting products, sending gifts, and tracking orders.

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G1

FEATURED PRODUCTS

G2

CROSS-SELLING AND UP-SELLING

G3

PERSONALIZED RECOMMENDATIONS

G4

RECOMMENDATION COMMUNITY

G5

MULTIPLE DESTINATIONS

G6

GIFT GIVING

G7

ORDER TRACKING AND HISTORY

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Featured Products

Advanced E-Commerce (Pattern Group G)FEATURED PRODUCTS (G1)FEATURED PRODUCTS (G1) Products, featured.Products, featuredexamples1-800-flowers.com highlights several kinds of featured products, including “Florist Designed,” as well as specials like “DOUBLE POINTS!” and “SAVE 10%.” The attractive photographs also give the flowers a seductive quality.

Figure G1.1. 1-800-flowers.com highlights several kinds of featured products, including “Florist Designed,” as well as specials like “DOUBLE POINTS!” and ...

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