Chapter H. Helping Customers Complete Tasks

Sometimes customers will need help carrying out and completing a task on your Web site. This pattern group describes ways to structure your site to minimize problems and improve your task completion rate.

<feature><title></title>

H1

PROCESS FUNNEL

H2

SIGN-IN/NEW ACCOUNT

H3

GUEST ACCOUNT

H4

ACCOUNT MANAGEMENT

H5

PERSISTENT CUSTOMER SESSIONS

H6

FLOATING WINDOWS

H7

FREQUENTLY ASKED QUESTIONS

H8

CONTEXT-SENSITIVE HELP

H9

DIRECT MANIPULATION

H10

CLEAR FORMS

H11

PREDICTIVE INPUT

H12

DRILL-DOWN OPTIONS

H13

PROGRESS BAR

</feature>

Process Funnel

Honda uses a process funnel consisting of several logical steps that guide customers to quickly configure a car with the desired options. Information in floating windows shows additional details but keeps customers in the funnel so that they can continue to completion.

Figure H1.1. Honda uses a process funnel consisting of several logical steps that guide customers ...

Get The Design of Sites: Patterns for Creating Winning Web Sites, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial