The DJ Sales and Marketing Handbook reflects a synergy of many minds. Countless ideas discussed here owe their existence to serendipitous conversations that have occurred along the journey—especially in the hallways and seminar rooms at DJ conventions. I have also learned a great deal from the school of “hard knocks” called experiences and from reading trade publications and online articles written by my peers.
I am fortunate, indeed, to owe acknowledgments to so many superb people and am delighted to have this opportunity to publicly thank them.
First, last, and always, I want to acknowledge and thank God, the source of life without whom neither this book nor I would have been written. Please continue to guide me in properly ...