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The DJ Sales and Marketing Handbook by Stacy Zemon

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Index

A

Abundance. See Wealth

AClassActFX.com, 33

Action plans, 910

Add-ons, 88

Advertising. See also Marketing; Public relations

agents, 28

commercials, 125

contract provision, 84

direct mail, 127128

display, 123

essentials, 118119

newspaper, 126127

packages, 27

purchasing, 2627

radio, 124125

result tracking, 2728

targeting, 2526

television, 125126

timing, 119

websites, 129130

word-of-mouth, 121123

written material, 119120

Yellow Pages, 123124

Advice articles, 135

Alexander, Mike “Paradise,” 101

American Disc Jockey Association, 160161

American DJ’s multipurpose gig bag, 34

American Society of Composers, Authors, and Publishers, 82

Amplifiers, 33

Answering service, 76

ASCAP. See American Society of Composers, Authors, and Publishers ...

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