The Four Lenses of Innovation: A Power Tool for Creative Thinking

ACKNOWLEDGEMENTS

First and foremost, I’d like to thank my wonderful wife, Zulma, for her huge support with every part of this book. Often, an author will thank his wife for her great patience during the writing process, and I would certainly like to do that, but Zulma’s support was not just passive. She was actively involved in every aspect and every single page of the book, in particular coordinating all the design and image-sourcing that was necessary to bring such a highly graphic book to life. I am deeply grateful for her love, companionship, guidance, and professionalism every day. I could never have written this book without her.

My children—Henry, James, Nicolas, and Camilo—have also been a real encouragement and daily inspiration to me, and my mother and father, June and George Gibson, are the ones who originally recognized my own creativity and gave me the wings to fly.

Unlike my previous books, The Four Lenses of Innovation was not just a writing project. It also turned into an epic design project. This is where I want to thank and applaud Adriana Matallana for her spectacular graphics and illustrations, her brilliant styling of the whole book, and her saint-like patience in the face of my seemingly endless changes. A word of appreciation, too, for her partner, Gustavo Valentino, for all his hard work behind the scenes on the graphic production. Thanks also to Peter Barratt-Jones and the team at Rethinking Group Design—especially Jan van Buul, Sabine Swinkels, and Bas ...