The Four Lenses of Innovation: A Power Tool for Creative Thinking

LESSONSTO TAKE AWAY

 

An insight is a new and penetrating understanding about a situation or a problem. (It’s something you previously didn’t know, or didn’t yet think about, that has the power to surprise and inspire you.)

 

This helps us understand the “flash of illumination.” (Insights catalyze the “leaps of association” in our minds that produce new ideas. The instant recognition of an idea’s potential is the “Eureka moment.”)

 

Insight is a term that is commonly used in a wide variety of ways. (Some see it as the culmination of creative thinking, others as the starting point. This book presents insights as the input for innovation.)

 

Think of insights as stepping stones for creativity. (You can’t get to the other side—the production of new and original ideas—without first generating the right kinds of insights.)

 

We now have a systematic methodology for discovering high-quality insights. (The Four Lenses provide you with an organized process for generating and using powerful insights at the very front end of your innovation efforts.)

 

Insights are the precursors or triggers for new ideas. (Nobody ever simply snatches an idea out of the air. In case after case, we find that creative ideas are always inspired by insights.)

 

Insights restructure the normal patterns of thinking in our minds. (They create entirely different associations or connections, thus enabling us to envisage completely new ideas and solutions—perhaps the answer to a puzzle or an unexpected ...