The Four Lenses of Innovation: A Power Tool for Creative Thinking

A Power Tool for

Creative Thinking

What we really need is a simple tool or systematic methodology that we can use every single day to dramatically enhance our brain’s natural capacity for creativity and innovation. A tool that will help us apply the exact same patterns of thinking that great innovators throughout history have used instinctively, but that may not be so instinctive for us. A tool that enables us to deliberately look at the world through different perceptual lenses, revealing inspiring insights and exciting opportunities for innovation that we otherwise would never have seen. A tool that is designed to give anyone, anywhere the ability to generate big, breakthrough ideas with the potential for industry revolution.

The Four Lenses of Innovation provide us with precisely this tool. Like many thousands of other people around the world who have learned and deployed the Four Lenses in their companies, you can discover the amazing power of this methodology for supercharging your own innovation performance. It will remove the mental blindness that may in the past have caused you to miss some significant chances for changing the game. It will open your eyes to notice the many fixed patterns, paradigms, and routines in your company and your industry that you have probably been taking for granted, and that may be ripe for rethinking and reinvention. It will equip you to radically remodel or break outdated patterns from the past and replace them with innovative new patterns ...