INDEX

A

Act of Creation, The (Koestler), 248

AgustaWestland, 114–115

Alberti, Leon Battista, 13, 28

Alcohol Free Shop, 186

Alexander, Susan Rice, 113

Allen, Paul, 130

All Things Digital (2013), 108

Amazon

creativity and, 233

Harnessing Trends and, 134–136, 146

Leveraging Resources and, 160–161, 168

power of patterns and, 64

Understanding Needs and, 181, 198

amputation, alternative treatments and, 37

Anderson, Chris, 106

Andreasen, Nancy, 50

Andreessen, Mark, 134

Android (Google), 126

Android Wear (Google), 147–148, 156–157

animation, of films, 138

Apple

Challenging Orthodoxies, 92, 93, 104

Harnessing Trends, 120–121, 126, 130, 137–141, 146

Leveraging Resources, 160, 174

power of patterns and, 84

Understanding Needs, 183, 198, 199

Applied Imagination (Osborn), 229

Arasse, Daniel, 31

Archimedes Principle, 204–207, 249

Architectura, De (Vitruvius), 27

architecture, Brunelleschi and, 24–28

Art of Insight, The (Kiefer, Constable), 244

Art of Thought, The (Wallas), 226–227

Art through the Ages (Gardner), 31

assets

exploiting underutilized assets, 168–169

as resources, 152, 159

See also Leveraging Resources

association, insight and, 238, 246–247

Audi, 187

automaticity, 69

automation addiction, 81

automobiles

air conditioning in, 187

smart, 144

B

Baldwin, Neil, 216

Ballmer, Steve, 131

banking industry, 145–146

Barnes & Noble, 135

BASF, 173

batteries, for mobile devices, 114, 198–199

Beats by Dre, 104

Beats Electronics, 199

Bell, Alexander Graham, 221

Besso, Michele, 211

Bezos, Jeff, ...

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