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The Four Lenses of Innovation: A Power Tool for Creative Thinking
book

The Four Lenses of Innovation: A Power Tool for Creative Thinking

by Rowan Gibson
March 2015
Intermediate to advanced
304 pages
8h 4m
English
Wiley
Content preview from The Four Lenses of Innovation: A Power Tool for Creative Thinking

LESSONSTO TAKE AWAY

Creative ideas don’t just occur to us spontaneously. (Our minds actually build them from a unique chain of associations and connections, sometimes over a considerable period of time.)

Archimedes, Einstein, and Edison seem to have employed a similar eight-step creative process:

alt  Frame a specific challenge and focus on solving it.

alt Research the subject. Learn from the work of others .

alt  Immerse yourself in the problem. Explore possible solutions.

alt  Reach a roadblock. Feel the creative frustration.

alt  Relax. Detach from the problem. Let it incubate in the unconscious mind.

alt  Come to an illuminating insight that fundamentally shifts your perspective.

alt  Build the insight (or insights) into a big idea—a new combination of thoughts.

Test and validate the new idea—try to make ...

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Publisher Resources

ISBN: 9781118947319Purchase book