The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
by Joe Federer
Acknowledgments
For as long as I can remember, I’ve had the privilege of being surrounded by people who were passionate about interesting ideas. I am grateful to have been exposed to such inspiring, driven, curious people for much of my life. This book represents my best attempt to perpetuate this love affair with interesting ideas.
To my professors and teachers, thank you for introducing me to the ideas and thinkers that inspired this book: Brett Desnoyer, Jerry Boyle, Jim Gerker, Mark Laury, Andrew Schmitt, Michael Anthony, Pamela Morris, and many, many more.
To my industry mentors and colleagues, thank you for giving me the opportunity to learn from you and work with you: Kelly Sauter, Ron Culp, Rachel Levy, Zac Rybacki, Leah Gritton, Jacqueline ...
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