September 2020
Beginner
288 pages
8h 1m
English
book
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
by Joe Federer
Content preview from The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
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Introduction
This book is about the wonderful, strange world of social media as analyzed through the lenses of evolutionary biology and psychology. It’s also about how brands, advertisers, influencers, and anyone interested in understanding social media can create better content, drive better engagement, and strategize better campaigns. But I want to start this book with a brief story. It’s a story of intrigue, romance, adventure, and betrayal—of mythical creatures, magical powers, and unexplored continents. As you probably guessed, this is the story of my 12-year-old self playing a text-based online role-playing game, long before I’d ever heard the term “social media.”
Before World of Warcraft, Counterstrike, or Everquest, there was a genre ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.