Introduction
This book is about the wonderful, strange world of social media as analyzed through the lenses of evolutionary biology and psychology. It’s also about how brands, advertisers, influencers, and anyone interested in understanding social media can create better content, drive better engagement, and strategize better campaigns. But I want to start this book with a brief story. It’s a story of intrigue, romance, adventure, and betrayal—of mythical creatures, magical powers, and unexplored continents. As you probably guessed, this is the story of my 12-year-old self playing a text-based online role-playing game, long before I’d ever heard the term “social media.”
Before World of Warcraft, Counterstrike, or Everquest, there was a genre ...
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