The Microbrewery Handbook

Glossary

Ambiguity

Inexactness; being open to more than one interpretation.

BBL

Abbreviation for barrel, the unit of volume used in brewing. One beer barrel equals 31 gallons.

COGS

Cost of Goods Sold.

Billboard Distribution

The strategy of distribution that is not primarily focused on generating profit, but instead is curated, in very limited form, with the purpose of driving additional taproom sales after gaining exposure of the brand at an offsite location.

Daily Report

A report filled out by the closing leader that outlines daily sales, any specific people who came into the brewery, any issues that need to be fixed, and so on.

Distribution model

Beer sales that are made offsite from the brewery (i.e. bars, restaurants). The laws regarding beer distribution vary from state to state.

Employee Engagement

The extent in which employees engage within a company, including high morale, commitment to their job and coworkers, and overall happiness of working at a particular place.

Equity Financing

The process of building startup capital by selling off equity, or ownership, in your company.

Employee Engagement Survey

A survey conducted to measure the engagement of a company's employees. We suggest conducting one at least once per year.

Family Meetings

A weekly Monday meeting of every supervisor at Perfect Plain Brewing Company where we discuss the previous week, consider what's coming up, and synergize our efforts.

Gross Margin

The difference ...