About the Author
D.C. REEVES IS an entrepreneur and writer who has helped lead Perfect Plain Brewing Co. to become one of Florida's top microbrewery success stories.
He spent more than a decade as an award‐winning journalist, covering major college football at Florida State University and University of Alabama. The newspaper life – one part fun, one part deadline‐induced anxiety – led him to a newfound love while traveling for work: craft beer.
D.C.'s travels and moves around the nation as a sportswriter also meant a burgeoning taste for high‐quality local beer as well as an immense appreciation for the immersive craft beer experience.
He returned to his hometown, Pensacola, Florida, in 2015 with the thirst to create his dream. In 2016 he narrowed his focus and drained his retirement account to 53 cents to start Perfect Plain.
As his two‐year process to create and operate a successful microbrewery began, so did D.C.'s skill set to create an excellent organization. He serves as the chief of staff to Quint Studer, the founder of Studer Group, the most renowned healthcare consulting company in the United States.
D.C. took these lessons taught by Studer the nation's best healthcare systems, and retrofitted and realigned those practices to work in the craft beer world.
He learned about successful entrepreneurship through building a great customer experience and an awesome place to work, happiness that in each and every case cascades down to create customer satisfaction and financial ...
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