Foreword
THERE ARE THREE important reasons why you would want to read this book:
- You have a great idea for a craft beer bar, cidery, distillery and/or microbrewery.
- You have great passion for beer in general and all things beer related.
- You want a solid lesson about the tricky process of successfully starting a business – any business.
D.C. Reeves is an interesting fellow. He has incredible organizational skills. At age 31, he became chief of staff for a major business player in the Florida economy. At 32, while managing the affairs of his very busy boss, D.C. planned and executed his own business startup, Perfect Plain Brewing Company, one of the most successful young microbreweries in the state of Florida. Perfect Plain stays packed with avid beer aficionados. He balanced the achievement of all his business success with taking care of a delightful young daughter, Caroline.
Clearly, then, D.C. Reeves is organized, he is well rounded, and he thoroughly understands both the microbrewery industry and the business side of corporate success, including both large and small corporations. That makes him a good man to listen to. The fact that D.C. is a former journalist, a sports writer for 10 years, is a bonus. It makes this book a fascinating read.
Enough about D.C.'s credentials; let's talk about the book. This book was written to bridge a gap. On one side we have a superb beer technician with a burning idea about a microbrewery, and on the other side we have the box of knowledge ...
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