November 2019
Beginner
272 pages
5h 54m
English
Content preview from The Microbrewery Handbook
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Part IVCreating an Incredible Customer Experience
WE CAN ALL name that brewery or restaurant we've been to where we love the product, but the service flat out stinks.
And we've heard the stories or seen the news clips of a company's indifference to its customers sometimes being romanticized as “part of the experience.” Perhaps more than in other industries, some breweries have a knack for this.
However, studies show that paying no mind to your customer experience is a recipe for failure. (Yes, even if you make great beer.)
Focusing some time on that experience – from operations to customer service to programming your taproom – can make a world of difference. This is why creating incredible customer experiences ‐ not just in beer quality, but in so many other facets ‐ is part of Perfect Plain's mission statement. Let's discuss how to up your game for your guests.
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