November 2019
Beginner
272 pages
5h 54m
English
Content preview from The Microbrewery Handbook
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Part IThe Basics
LET'S LAY THE groundwork.
Before a tactical deep dive on how to make this microbrewery dream a reality, we'll attack some of the overarching beer topics, including the state of the ever‐evolving craft beer industry with Brewers Association Chief Economist Bart Watson, the pure power of the craft beer taproom in today's industry, and a key that translates to any brewery in any region in any format: how to differentiate yourself.
Our friend Sam Calagione of Dogfish Head was even gracious enough to share his thoughts with us about the industry, its future and how to be welldifferentiated.
This foundation will help any brewery hone its scope and get going down the right path to success.
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