The Mobile Commerce Revolution: Business Success in a Wireless World

6. Privacy, Trust, and Security

If you are running a company of any size and managing customer information, security is likely to be a key operational concern. Even for a small business that has only a small database of customers’ email addresses, certain U.S. federal laws and informal rules of etiquette dictate how those email addresses may be used and/or shared with third parties. And customers are beginning to be more cognizant of all the ways in which their data is warehoused and protected. Recent security and customer data breaches at retailers including Target and Neiman Marcus have made customers increasingly sensitive to sharing information and wary of how businesses are using their personal data. As communications and commerce converge ...