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The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster, Tim Hayden

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2. Mobile Is a Behavior, Not a Technology

All you have to do is walk down a busy street, through an airport, or into a retail store, and you can see that the majority of the people around you carry a mobile phone. Prior to the release of the first iPhone on June 29, 2007, most of these people would probably be holding their mobile device to their ear, talking or listening. Maybe you would have seen some text messaging (more on SMS and MMS messaging can be found in Chapter 15, “Email and Text Messaging”). You might have even seen a few BlackBerry owners checking their corporate mail.

That’s what we knew mobile phones to be: a simple, wireless, one-to-one connection that enabled us to remotely conduct conversations with friends, family, and companies. ...

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