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The Mobile Commerce Revolution: Business Success in a Wireless World
book

The Mobile Commerce Revolution: Business Success in a Wireless World

by Tim Hayden, Tom Webster
October 2014
Intermediate to advanced
208 pages
5h 42m
English
Que
Content preview from The Mobile Commerce Revolution: Business Success in a Wireless World

2. Mobile Is a Behavior, Not a Technology

All you have to do is walk down a busy street, through an airport, or into a retail store, and you can see that the majority of the people around you carry a mobile phone. Prior to the release of the first iPhone on June 29, 2007, most of these people would probably be holding their mobile device to their ear, talking or listening. Maybe you would have seen some text messaging (more on SMS and MMS messaging can be found in Chapter 15, “Email and Text Messaging”). You might have even seen a few BlackBerry owners checking their corporate mail.

That’s what we knew mobile phones to be: a simple, wireless, one-to-one connection that enabled us to remotely conduct conversations with friends, family, and companies. ...

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Publisher Resources

ISBN: 9780133475548Purchase book