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The Mobile Commerce Revolution: Business Success in a Wireless World
book

The Mobile Commerce Revolution: Business Success in a Wireless World

by Tim Hayden, Tom Webster
October 2014
Intermediate to advanced
208 pages
5h 42m
English
Que
Content preview from The Mobile Commerce Revolution: Business Success in a Wireless World

19. Science Fiction Is No Longer Fiction

As we made clear throughout this book, what has changed the most over the past few years is not simply mobile technology, but what people can do when they are mobile and experiencing their everyday lives. This space is changing so rapidly, in fact, that a book about mobile technology is obsolete before it even gets published—which is why we steadfastly focused on mobile behavior instead.

What is most remarkable about the continuing refinements to apps and mobile-enabled websites is just how rapidly and seamlessly updates to those apps enable new behaviors in humans. Some of these new behaviors would have been nearly indistinguishable from magic even a few short years ago. Mobile devices now enable humans ...

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Publisher Resources

ISBN: 9780133475548Purchase book