July 2013
Intermediate to advanced
344 pages
8h 54m
English
Content preview from The New Business Road Test, 4th Edition
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Appendix
Research methodology
As a three-time entrepreneur with a win, a loss and a draw to my name, I’ve long been curious about what was for me a burning question: what is it that makes the difference between new ventures that succeed and those that fail? Eventually, I grew curious enough about this question that I moved on from my 20-year business career, went back to school to earn a PhD and began teaching and learning about entrepreneurship in a more systematic way. Not having to fight the daily fires I’d fought as an entrepreneur gave me the time to think carefully about this question, and working with bright MBA students and entrepreneurs still in the trenches challenged my thinking further.
In 2000, while on sabbatical at the London ...
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