July 2013
Intermediate to advanced
344 pages
8h 54m
English
Content preview from The New Business Road Test, 4th Edition
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11
How to learn what you don’t know you don’t know1
Despite your confidence in your nascent opportunity, there are – if you’ll admit it – a few things you know you don’t know about your idea and the customers who, if you are successful, will buy it.
What you know you don’t know
What do you know you don’t know about your idea and about the customers’ likely response? You probably know you don’t really know at least a few important things:
- whether customers, or enough customers, will buy what you propose to offer;
- whether they will pay the price you think they will pay;
- whether you’ve designed your goods or services in the best way to maximize their appeal, whether you had got the offering just right;
- which target market is the most promising ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.