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The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
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The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

by Jim Holden, Ryan Kubacki
May 2012
Intermediate to advanced
234 pages
6h 12m
English
Wiley
Content preview from The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

Acknowledgments

Jim Holden

At the genesis of this new book project we knew that it would become the core of our firm’s marketing efforts, but what we did not recognize was that it would soon become the epicenter of the firm and all that it stands for in helping sellers become more successful. And behind all of that and everything that has gone before it, taking us to where we are today, stands one person who has been my strength and inspiration for the past 38 years: my wife and Chief Financial Officer (CFO) of the firm, Chris Dalghren Holden. Without her, this book would not have been possible!

Ryan Kubacki

First, I would like to thank Jim and Chris Holden for their generous mentorship and loving friendship. Working on this project under Jim’s coaching has been among the most profound experiences of my life. I am grateful. Second, I am proud to work with our team at Holden International, whose talent and dedication apply this important research to improve our clients’ businesses every day. In particular, Matt Martin and Paul Dillon made valuable contributions to this book. Most important, thank you to my wife and Marketing Director of our firm, Jana Meader Kubacki. Her contributions in research, data analysis, and editing deepened the insight and accelerated the availability of this project. More significantly, her love, friendship, and sense of humor make our life journey meaningful, exciting, and fun.

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Publisher Resources

ISBN: 9781118240946Purchase book