May 2012
Intermediate to advanced
234 pages
6h 12m
English
book
The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
by Jim Holden, Ryan Kubacki
Content preview from The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
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Step 2: Craft Your Value Message
Now you apply what you learned in Chapter 8 to form an executive Value Statement. If you have time and enough information, take a first pass at a Value Proposition in which you quantify the value that you believe you can provide. Remember, however, that you will need help from a Fox or someone in the Power Base to form the assumptions upon which your Value Proposition is based.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.