May 2012
Intermediate to advanced
234 pages
6h 12m
English
book
The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
by Jim Holden, Ryan Kubacki
Content preview from The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
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Conclusion
Sales strategy is the intellectual sword of your sales campaign, thus making the Direct strategy like a bronze sword. It is better than no strategy, but even with a bronze sword, you are using seventh century BC technology. Better is not the iron sword of the eighth century BC, but rather its technologically advanced offspring—the stronger, sharper, and more resilient steel sword that is the subject of our next chapter, the Indirect strategy.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.