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The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
book

The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

by Jim Holden, Ryan Kubacki
May 2012
Intermediate to advanced
234 pages
6h 12m
English
Wiley
Content preview from The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

Contents

Foreword

Acknowledgments

Part 1: Sales as a Management Science

Chapter 1: Seeing the Invisible

Selling Skills Are Not Enough

Good Products Are Not Enough

The Relevance Revolution

Seeing the Road Forward to Success

Chapter 2: The MBA of Selling

The Holden Four Stage Model

Four Stages of Sales Proficiency

Progressing to Higher Stages

Not All Competencies Are Born Equal

Part 2: Politics

Chapter 3: Influence and Authority

Political Competition Is Healthy

Power Struggles versus Power Plays

The Political Structure

Influence Is Constantly Changing

Degrees of Influence

Chapter 4: Foxes: The Heart of the Power Base

A Fox in Action

The Organization Comes First

Manage the Environment

Survival

Fox Footprints

Integrity

People-Oriented

Risk Assumption

The Emerging Fox

Chapter 5: Power Base Types and Implications

Three Types of Power Bases

Mapping the Power Base

Power Base Implications for Sellers

Chapter 6: Fox Hunting and Power Base Mapping

Fox Hunting Intelligence Gathering

Political Revelations

Chapter 7: Gaining Political Advantage

The Power Base Principle

Gaining Political Advantage

Personal Motivators

Uncovering and Advancing Personal Motivators

Building Influential Relationships

Assessing Relationship Type

Creating a Support Base Map

Political Implications

Part 3: Unexpected Value

Chapter 8: Moving Up the Sales Value Chain

Moving North

Expanding the Sales Value Chain

Expected versus Unexpected Value

Chapter 9: Building Expressions of Customer Value

Value Relevance

Value Expressions ...

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Publisher Resources

ISBN: 9781118240946Purchase book