The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
by Jim Holden, Ryan Kubacki
Contents
Part 1: Sales as a Management Science
Chapter 1: Seeing the Invisible
Seeing the Road Forward to Success
Four Stages of Sales Proficiency
Not All Competencies Are Born Equal
Chapter 3: Influence and Authority
Political Competition Is Healthy
Power Struggles versus Power Plays
Influence Is Constantly Changing
Chapter 4: Foxes: The Heart of the Power Base
Chapter 5: Power Base Types and Implications
Power Base Implications for Sellers
Chapter 6: Fox Hunting and Power Base Mapping
Fox Hunting Intelligence Gathering
Chapter 7: Gaining Political Advantage
Uncovering and Advancing Personal Motivators
Building Influential Relationships
Chapter 8: Moving Up the Sales Value Chain
Expanding the Sales Value Chain
Expected versus Unexpected Value
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