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The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
book

The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

by Jim Holden, Ryan Kubacki
May 2012
Intermediate to advanced
234 pages
6h 12m
English
Wiley
Content preview from The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

Index

1980 Olympics

80/20 Rule

Aberdeen Group

Access to Information

Account Penetration Process

Account

development

management

manager

Administrators

Advance communication

metaphorical

purely conceptual

Advanced Communicators

Advanced selling

Agenda

Ally

Amazon.com

American Revolution

Analysts reports

Annual Report

Apple

Areas of Improvement

Astute Observations

Attack Box

Authority

Automatic Teller Machine (ATM) example

Balanced Lifestyle

Barafu Camp

Bat Cave

Batman

Battle of Saratoga

Behavioral Drivers

Bid,

examples

funding

Blogs

Boston

Brand

Brazil

Budget

Business Acumen

Business Impact

Business Unit

Fox

head/leader

Power Base

Business Value

Business

developers

development

model

recommendations

school

services

Business-to-business

Business-to-consumer

Buyer

Buying

committees

criteria

process

Caroline Miller. See Marketing Department example

Category Killer

Center of influence. See Fox, characteristics

Champion surfers

Chandler Johnson. See Product Development example

Charles Darwin

Check Imaging example. See Community Banking example

Checks and balances

system of

Chief Executive Officer (CEO)

Chief Financial Officer (CFO)

Chief Information Officer (CIO)

Chief Legal Counsel

China

Chinese Proverb

Claire Thomas. See Marketing Department example

Closed Questions

Cloud

computing

public

Collaboration

Commission

Community Bank example

Company Initiatives

Company politics. See Political Structure

Competitor Supporter or Ally

Compete curve. See Milestone Stacking)

Compete Plan

Compete ...

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Publisher Resources

ISBN: 9781118240946Purchase book