CHAPTER 10

TARGETED TECHNOLOGY FIREPOWER

What new technology does is create new opportunities to do a job that customers want done.

—TIM O’REILLY, founder of O’Reilly Media and popularizer of the terms “open source” and “Web 2.0”

For today’s business leaders, technologies such as the cloud, big data, and artificial intelligence (AI) are no longer just interesting or things that might someday come in handy. They are central to the future for any organization that hopes to survive. That “not an option” status sets them apart from the technologies we scan in this chapter. These, while potentially transformational, may or may not be the right vehicle to support an organization’s forward motion. In a Phoenix Encounter Battlefield exercise, these ...

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