CHAPTER 12

FIREPOWER FROM COMBINATORIAL INNOVATION

We started combining the use of light and the use of theatrics and the use of as many art forms as possible, and it’s still growing—that’s the whole idea of it.

—ALICE COOPER, American rock music legend

As you come to consider your Horizon Defense options in the Phoenix Encounter’s Battlefield debate and think about your Future-Facing Blueprint, it’s time to tap deeply into potential latent strengths of the traditional business world.

Amid all the hype about the disruptive influence of the forces of digital, social, platforms, and technology, it’s easy to think that the future could be a place where legacy firms are no longer relevant. That would be a serious mistake. While digital innovation ...

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