Chapter . Tip #5: Choose the Right Words
You can always choose the words that come out of your mouth. And it is best if you do because the words you use to criticize often dictate whether or not the power of positive criticism will be realized.
For example, the words a manager uses when criticizing one of his staff can either make her listen or not. Your words tell her how you are feeling, what you think, and what she can expect to happen to her. When you begin a criticism, your assistant is usually thinking along these lines: ''Am I in trouble?'' ''Will I lose my job?'' ''How important is this?'' Everything you say is interpreted by the recipient in the context of her needs, hopes, and concerns about her job. Make sure you say what you mean.
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