5   The Evolution and Reinvention of Recognition

Symantec is a Fortune 500 company providing data security, storage, and systems management solutions. In 2008, the company faced a problem all too common in successful tech firms: A major acquisition doubled the workforce overnight, from 6,500 to 14,000 employees, and that scale of change created uncertainty. Employees joining the company were anxious to understand their new role in the larger organization, and long-term employees wondered if expansion would change Symantec’s culture.

HR and top leadership discovered that Symantec was becoming a “culture of cultures”—a potential muddle of values and habits that could threaten its effectiveness in a business demanding united execution ...

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