8   Driving ROI and Business Results

Mark Berry likes thinking about data. The Vice President of People Insights at ConAgra Foods runs one of the most far-reaching and exciting HR data practices we’ve seen, and part of his job is using recognition data to predict business needs.

“We have aggregated five years of employee information, adding about two million rows of data to that database daily,” says Berry. “We’re able to look at demographics like compensation, performance, and ratings of employee potential, and then tie those to recognition.”

Berry’s practice expands the business value of recognition well beyond HR issues. He says, “I have three industrial-organizational psychologists on my team who do strictly predictive or inferential ...

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