6   Social, Mobile, and 24/7

The Hershey Company is a growing, global enterprise that connects its approximately 13,000 employees with four core values: One Hershey, Making a Difference, Growing Together, and Open to Possibilities. Thirteen thousand employees is a large company and Hershey’s global reach adds to the complexity. The Hershey Company markets its products in approximately 70 countries worldwide, bridging multiple languages, cultures, and product categories.

Results of the company’s global employee survey indicated that workers were looking for a way to recognize their teammates both near and far. So they set out to develop a 24/7, global, social program that would celebrate their values and honor those who go above ...

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