May 2023
Intermediate to advanced
288 pages
6h 6m
English
book
The Sales Agility Code: Deploy Situational Fluency to Win More Sales
by Michelle Vazzana, Lisa Sottosanti Doyle
Content preview from The Sales Agility Code: Deploy Situational Fluency to Win More Sales
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CHAPTER 1
Chaos Is the New Normal
BUYERS ARE EVOLVING
In recent years there has been a significant shift in how buyers approach buying. Consider what happens in a typical day: We turn on our smartphones, and the notifications are tailored to us. We go on Facebook, Snapchat, or Instagram, and we see ads directly related to our preferences. Our news feeds are filtered by our viewing history. In essence, we experience a unique world, designed specifically for us. This spoils us, increases our desire for highly relevant information, and lessens our tolerance for sorting through information we see as “noise.” These personal experiences are shaping us as buyers and creating a world of hurt for salespeople.
Technology has rewritten the sales game both ...