The Sales Agility Code: Deploy Situational Fluency to Win More Sales

Introduction: The Death of the One-Size-Fits-All Approach and the Birth of an Agile Era

Every sales author claims to share the “one best way” to sell that is far superior to all others. You’ve likely read at least one book on consultative selling. Perhaps another on developing an effective value proposition. Yet another on value selling. The landscape of sales experts is vast. If you are reading this book, you have most likely been through several sales training programs that have claimed to be the best. You likely took something useful out of each one, but none of them were revolutionary.

This search for the best way to sell has befuddled salespeople and sales leaders for years. And now we know why: research has revealed that a one-size-fits-all ...