May 2023
Intermediate to advanced
288 pages
6h 6m
English
book
The Sales Agility Code: Deploy Situational Fluency to Win More Sales
by Michelle Vazzana, Lisa Sottosanti Doyle
Content preview from The Sales Agility Code: Deploy Situational Fluency to Win More Sales
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CHAPTER 14
Gaining Precise Insights: The Role of Machine Learning
The focus of this chapter is to provide a path to increased understanding and specificity regarding the current state of both sales management coaching and the buying situations salespeople face. Although it is true that much of this insight is particularly useful for sales and enablement leaders, salespeople can benefit greatly from these precise insights. If you are a seller, these insights can open your eyes to the possibilities for better understanding your customers and the sales approaches that win. If you are a leader, these insights will help point your sales coaching and enablement efforts in the right direction.
Most sales and sales enablement leaders want to replicate ...