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The Sales Agility Code: Deploy Situational Fluency to Win More Sales
book

The Sales Agility Code: Deploy Situational Fluency to Win More Sales

by Michelle Vazzana, Lisa Sottosanti Doyle
May 2023
Intermediate to advanced
288 pages
6h 6m
English
McGraw-Hill
Audiobook available
Content preview from The Sales Agility Code: Deploy Situational Fluency to Win More Sales

CHAPTER 9

Fluency: The Most Important “F” Word in Sales

San Francisco is a beautiful city. It is also a city built on a very shaky foundation. Earthquakes are a way of life, and those who choose to live there have made their peace with the earth occasionally reminding them of the balance of power. Engineers have played a key role in minimizing the impact of earthquakes by creating buildings that are resistant to tremors. The buildings’ foundations are engineered to move with the tremors as opposed to resisting them. Success was a result of redefining strength to include the concept of fluidity, a key ingredient in fluency.

Fluency, of course, is evident in human behavior as well. It is what we see and admire when witnessing exceptional execution. ...

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Publisher Resources

ISBN: 9781264969654