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The Sales Agility Code: Deploy Situational Fluency to Win More Sales
book

The Sales Agility Code: Deploy Situational Fluency to Win More Sales

by Michelle Vazzana, Lisa Sottosanti Doyle
May 2023
Intermediate to advanced
288 pages
6h 6m
English
McGraw-Hill
Audiobook available
Content preview from The Sales Agility Code: Deploy Situational Fluency to Win More Sales

CHAPTER 2

The Three Levels of Sales Agility and the Sales Agility Research Journey

When we set out on this research journey, our intent was to study high-performing sales managers and salespeople and figure out which behaviors separated the best performers from the rest of the pack. The humbling thing about being committed to research is that the researchers must be willing to be wrong and have their hypotheses disproved. That’s what happened to us. So, we continued to search and re-search, and through that process we have uncovered some powerful findings that have the potential to dramatically affect the way sales leaders equip their salespeople and their sales managers.

Our initial hypothesis was that we would find the one best way to coach ...

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Publisher Resources

ISBN: 9781264969654