May 2023
Intermediate to advanced
288 pages
6h 6m
English
When we set out on this research journey, our intent was to study high-performing sales managers and salespeople and figure out which behaviors separated the best performers from the rest of the pack. The humbling thing about being committed to research is that the researchers must be willing to be wrong and have their hypotheses disproved. That’s what happened to us. So, we continued to search and re-search, and through that process we have uncovered some powerful findings that have the potential to dramatically affect the way sales leaders equip their salespeople and their sales managers.
Our initial hypothesis was that we would find the one best way to coach ...
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