May 2023
Intermediate to advanced
288 pages
6h 6m
English
book
The Sales Agility Code: Deploy Situational Fluency to Win More Sales
by Michelle Vazzana, Lisa Sottosanti Doyle
Content preview from The Sales Agility Code: Deploy Situational Fluency to Win More Sales
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Contents
Introduction: The Death of the One-Size-Fits-All Approach and the Birth of an Agile Era
DEBUNKING THE MYTH OF THE “ONE PERFECT SALES METHODOLOGY”
Chapter 1 Chaos Is the New Normal
Chapter 2 The Three Levels of Sales Agility and the Sales Agility Research Journey
Chapter 3 Getting into the Buyer’s Mindset
Chapter 4 Assessing the Buying Situation
Chapter 5 Choosing, Planning, and Executing Sales Conversations Across the Buying Journey
Chapter 6 Situational Agility and the Components of the Agility Enablement System
Chapter 7 An Examination of Situational Intelligence