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The Secrets of Word-of-Mouth Marketing, 2nd Edition by George SILVERMAN

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BIBLIOGRAPHY

Abraham, Jay. Getting Everything You Can out of All You’ve Got: 21 Ways You Can out-Think, out-Perform, and out-Earn the Competition. New York: St. Martin’s, 2000.

Cafferky, Michael E. Let Your Customers Do the Talking: 301+ Word-of-Mouth Marketing Tactics Guaranteed to Boost Profits. Chicago: Upstart Pub., 1996.

Clausewitz, Carl von, Michael Eliot Howard, Peter Paret, and Beatrice Heuser. On War. New York: Oxford University Press, 2006.

Dawkins, Richard. The Selfish Gene. New ed. New York: Oxford University Press, 1989.

Ginott, Haim G., Alice Ginott, and H. Wallace Goddard. Between Parent and Child : The Bestselling Classic That Revolutionized Parent-Child Communication. Rev. and updated ed. New York: Three Rivers, 2003.

Gladwell, ...

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