February 2011
Beginner to intermediate
272 pages
5h 42m
English
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CHAPTER 16
Tips, Techniques,and Suggestions ThatWill Make It Easier
Who Can Help You ConstructWord-of-Mouth Campaigns?
Although they were once the mortal enemies of word-of-mouth marketing, advertising agencies have now gotten on the bandwagon, and say that they are Internet marketers who are into “viral marketing.” I’m sure there are exceptions, but I’m highly skeptical and believe that claim is usually hype, which they are good at.
Traditional advertising agencies tend to understand mass media, not interactive one-on-one marketing and certainly not out-of-control word-of-mouth campaigns. PR agencies tend to understand how to get stories inserted into media, but most lack the specialized understanding needed for word-of-mouth events.
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.