bibliography

Introduction

“The Starbucks story epitomizes ‘imagine that’ in every sense. When the company went public . . . it had just 165 stores clustered around Seattle . . .”

—Cora Daniels, “Mr. Coffee: The Man behind the $4.75 Frappuccino Makes the 500,” Fortune, April 14, 2003.

“Starbucks Corporation went public in June 1992. On the first day of trading, the stock closed at $21.50—up from an opening price of $17. Not only did . . .”

—Samuel Greengard, “Stock Options Have Their Ups and Downs,” Workforce Management, vol. 78, no. 12 (1999), pp. 44–47.

“The way we have built our company by including the success of the company with everyone in it and not leaving . . .”

—Geoff Kirbyson, “Howard Schultz, Not Your Average Joe,” Brandcareers—Profile, ...

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