reader’s guide

1. Try to distill The Starbucks Experience into a single sentence, and then discuss why that “experience” has led to such great success. Afterward, distill your company’s “experience” into a single sentence and discuss ways it has led to your current level of success.

2. Apply the five key business principles of Starbucks to your business. Of the five principles, which one does your business. Of the five principles, which one does your business most obviously embody and which one does your business most need to embrace? For example, does your business pay great attention to detail, following the edict that Everything Matters, and yet do little to Surprise and Delight your customers? Can you think of other principles, ones that ...

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