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The Talent Advantage
book

The Talent Advantage

by Stefan Stremersch
September 2025
Intermediate to advanced
272 pages
7h 21m
English
Kogan Page
Content preview from The Talent Advantage

04 Roadmapping Purpose

‘Why?’ can be a question that executives have trouble answering, while it is the most essential one. Sometimes, they haven’t given it much thought. The request to innovate or build talent comes from senior management in an effort to ‘join the club’. Sometimes, it is something you know you just have to do without knowing why exactly you are doing it and what exactly you are trying to achieve. But expressing it clearly is fundamental.

In the words of the chief of staff of a CEO office I worked with: ‘See, I told you somebody was going to ask ‘why’ we want to innovate.’ Clearly articulating the why is essential to: (1) avoid mission drift and (2) engage people. Results will not be achieved without sticking to the course ...

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Publisher Resources

ISBN: 9781398622838