September 2025
Intermediate to advanced
272 pages
7h 21m
English
Content preview from The Talent Advantage
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10 How did Grünenthal leverage innovation talent to commercial capabilities?1
Grünenthal, a global leader in pain management, recognized that to stay ahead in an increasingly competitive market they needed to transform not just their product offerings but also their commercial approach. This transformation was driven by the loss of patent exclusivity for key products like Palexia™, which had been a major contributor to their financial success. The company’s leadership knew that merely relying on traditional sales tactics would not suffice; they needed a more innovative approach to maintain their market position and continue to grow.
The commercial transformation of Grünenthal
The journey began in 2019 when Florent Edouard, SVP and Global Head ...
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