25 Conclusion
Innovation is too often defined as a process. By doing this, we dehumanize innovation and we assume innovation can be seen as an automated factory. This book takes a view completely opposite to this dominant ‘innovation as a process’ view. My view is that innovation thrives thanks to human ingenuity and the human species has thrived beyond any other form of life thanks to its innovation talent. Thus, this book aimed to approach innovation from an essential people viewpoint, not from a process viewpoint. People first as opposed to process first. That does not mean that process does not matter. Of course it does. It just means that people matter more.
Another mistake many of us tend to make is to connect human ingenuity and innovativeness ...
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